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Beauty & cosmetics

Every skin is different. So is the advice.

QLOA understands each consumer’s needs and provides personalized beauty advice, respecting your brand’s expertise.

CustomerMy skin feels tight after cleansing, but I don’t like rich creams.

QLOAHere are three lightweight-texture treatments, suited to your skin.

Industry challenges

The right product exists. You still have to find it.

In beauty, every purchase rests on a personal need, a formula to understand and trust to build.

01
Challenge 01

Finding the right product.

Rich catalogs, highly individual needs: without guidance, the right treatment is hard to identify.

02
Challenge 02

Understanding formulations.

Ingredients, actives, benefits, compatibilities: so much information to make clear so people can decide with confidence.

03
Challenge 03

Easing hesitation.

At the decisive moment, the lack of personalized advice is often enough to put a purchase on hold.

04
Challenge 04

Making recommendations safe.

Allergies, skin reactions, inaccurate information: beauty advice engages the brand’s responsibility.

QLOA in action
01 / 03 · Before purchase

Understand and recommend.

QLOA interprets the intent the visitor expresses and suggests the treatments suited to their need.

02 / 03 · At the moment of choice

Compare and advise.

QLOA explains the differences between two formulas and helps everyone choose with confidence.

03 / 03 · After purchase

Support after the purchase.

Usage tips, routine, order tracking: support continues well after the purchase.

Customer

My skin feels tight after cleansing, but I don’t like rich textures.

QLOA

Here are three lightweight-texture treatments, suited to your need.

  • Moisturizing gel-cream
  • Light cream
  • Moisturizing serum
Customer

I can’t decide between these two creams. Which one has the lightest texture?

QLOA

The gel-cream has the lightest texture: invisible finish, non-greasy.

  • Gel-cream · the lightest
  • Intense cream · richer
Customer

I received my serum and cream. In what order should I apply them?

QLOA

Apply the serum first, then the cream.

  1. 01Cleanser
  2. 02Serum
  3. 03Cream
QLOA in action
01 / 03 · Before purchase

Understand and recommend.

QLOA interprets the intent the visitor expresses and suggests the treatments suited to their need.

Customer

My skin feels tight after cleansing, but I don’t like rich textures.

QLOA

Here are three lightweight-texture treatments, suited to your need.

  • Moisturizing gel-cream
  • Light cream
  • Moisturizing serum
02 / 03 · At the moment of choice

Compare and advise.

QLOA explains the differences between two formulas and helps everyone choose with confidence.

Customer

I can’t decide between these two creams. Which one has the lightest texture?

QLOA

The gel-cream has the lightest texture: invisible finish, non-greasy.

  • Gel-cream · the lightest
  • Intense cream · richer
03 / 03 · After purchase

Support after the purchase.

Usage tips, routine, order tracking: support continues well after the purchase.

Customer

I received my serum and cream. In what order should I apply them?

QLOA

Apply the serum first, then the cream.

  1. 01Cleanser
  2. 02Serum
  3. 03Cream
Business benefits

Better advice. New opportunities.

01 / 04 · Conversion rate3.4%
Without QLOA 2.1%With QLOA 3.4%

Increase conversion opportunities.

Advice at the right moment turns more hesitation into purchase decisions.

02 / 04 · Average order value€72
Without QLOA €38With QLOA €72

Build routines and complementary sales.

Treatment pairings consistent with the stated need enrich every basket.

03 / 04 · Recurring requests automated68%
Without QLOA 0%With QLOA 68%

Automate recurring requests.

Usage, delivery, orders: frequently asked questions get an immediate answer.

04 / 04 · Customer satisfaction4.7 / 5
Without QLOA 4.1 / 5With QLOA 4.7 / 5

Strengthen the quality of the customer experience.

Support available at any hour, precise and true to your brand.

Customer intelligence

Your customers tell you what they’re really looking for.

Every conversation becomes useful data: needs, hesitations, questions about your formulas and ideas for improvement.

01 / 03

Spot recurring needs

Sensitive skin, light textures, simple routines: identify the concerns that come up most often.

02 / 03

Analyze hesitations

Understand what holds back the decision, on which products and at what point in the journey.

03 / 03

Understand questions about your formulas

Retinol, niacinamide, fragrances: see what your customers want to know, and what’s missing from your product pages.

In the platform

Tools to advise every skin.

Beyond conversation, QLOA provides modules and tools already available in the platform.

  1. 01Product questions

    On every product page, the frequently asked questions about that treatment and their verified answers.

    Product pageSourced answers
  2. 02Product comparator

    Two treatments side by side: skin type, action, size.

    Synced catalog
  3. 03Appointment booking

    A skin diagnosis or an in-salon treatment, booked without leaving the conversation.

    Cal.comCalendlyNative calendar
  4. 04Guardrails

    Pregnancy, allergies, medical questions: dedicated rules route to an advisor.

    Rules by severityHuman handoff
Mastering AI

Powerful intelligence. Under your control.

QLOA only answers from what your brand has validated, and follows the rules you set on sensitive topics.

01Sensitive topic recognizedA skin symptom and a request for an opinion: the “Skin reactions” rule applies, high severity.
02Product identifiedThe Soothing Serum, ordered on October 3: QLOA finds the product in the customer’s history.
03Risky answer blockedThe answer “that’s normal, keep going” is discarded. Instruction: never give a diagnosis.
Your beauty advisorLive analysis

I’ve had redness since I started using this serum. Is that normal?

I can’t assess a skin reaction. As a precaution, stop using it and ask a pharmacist or dermatologist for advice. I’m alerting our customer service team, who will get back to you.

Source: usage tips · Soothing SerumSent to Camille · customer service
04Based on your contentThe precaution comes from the usage tips validated by the brand for this serum.
05Your team takes overCustomer service receives the request with a summary of the conversation and the product concerned.
Integration and deployment

Live in a few weeks.

Your content, your journeys, your tools: together we define what needs to be connected and checked before going live.

Week 1 / 4Scoping

Goals, priority journeys and touchpoints to equip.

  1. Week 1Scoping

    Goals, priority journeys and touchpoints to equip.

  2. Week 2Connecting the catalog and content

    Catalog, product pages, content and security rules.

  3. Week 3Customization and testing

    Interface in your brand colors, tone, rule validation.

  4. Week 4Go-live and follow-up

    Rollout, conversation monitoring, first insights.

W1W2W3W4
  • Scoping
  • Connecting the catalog and content
  • Customization and testing
  • Go-live and follow-up
TodayLive
Let’s imagine what comes next

What if every visit became a chance to advise better?