Sports & leisure

The right gear starts with the right need.

Beginner or experienced, occasional or passionate: every practice has its own demands. QLOA understands how your visitors will use their gear and guides them to equipment that matches their goals.

See QLOA in action Book a demo

CustomerI’m getting back into hiking and heading to the mountains for three days, with a fairly light pack.

QLOAFor three days in the mountains, here’s a lightweight 35-liter pack and the essentials to plan for.

The questions behind every practice

Buying gear shouldn’t require being an expert.

Behind a single category lie very different uses, levels and constraints. The catalog alone doesn’t always explain the choices.

Challenge 01

Translating your use.

Frequency, terrain, level and goals matter more than a product name.

Challenge 02

Understanding the technical details.

Sizes, materials, compatibility and technical specs call for simple explanations.

Challenge 03

Preparing for the activity.

Useful accessories, care, availability and choosing the right set all carry the decision further.

From project to gear

01 / 03 · Before purchase

Understanding the real activity.

A description of the outing or the goal is enough to start a selection of suitable categories.

02 / 03 · At the moment of choice

Explaining the differences that matter.

Instead of a raw spec-sheet comparison, QLOA translates features into uses.

03 / 03 · Preparing the outing

Preparing a coherent selection.

QLOA helps the visitor check the essentials tied to their activity.

Customer

I’m going walking for three days in October, I’m a beginner and I want to avoid carrying too much weight.

QLOA

To start out on three days in October, aim for a 30 to 40-liter pack and lightweight layers.

Crête 35 L pack · 1.1 kg
Packable down jacket
Mid-cut hiking shoes

Customer

What’s the difference between these two waterproof jackets for hiking?

QLOA

The Altitude jacket is more breathable, the Orage jacket more waterproof. For fall, the Orage.

Orage · 20,000 mm
Altitude · more breathable

Customer

I’ve picked my pack. What am I missing for the weekend?

QLOA

With your pack, you’re missing the essentials for the night and for safety.

01Headlamp
02Emergency blanket
031 L water bottle

From project to gear

01 / 03 · Before purchase

Understanding the real activity.

A description of the outing or the goal is enough to start a selection of suitable categories.

Customer

I’m going walking for three days in October, I’m a beginner and I want to avoid carrying too much weight.

QLOA

To start out on three days in October, aim for a 30 to 40-liter pack and lightweight layers.

Crête 35 L pack · 1.1 kg
Packable down jacket
Mid-cut hiking shoes

02 / 03 · At the moment of choice

Explaining the differences that matter.

Instead of a raw spec-sheet comparison, QLOA translates features into uses.

Customer

What’s the difference between these two waterproof jackets for hiking?

QLOA

The Altitude jacket is more breathable, the Orage jacket more waterproof. For fall, the Orage.

Orage · 20,000 mm
Altitude · more breathable

03 / 03 · Preparing the outing

Preparing a coherent selection.

QLOA helps the visitor check the essentials tied to their activity.

Customer

I’ve picked my pack. What am I missing for the weekend?

QLOA

With your pack, you’re missing the essentials for the night and for safety.

01Headlamp
02Emergency blanket
031 L water bottle

Value that goes beyond the product

When the advice is right, the choice gets simpler.

01 / 03 · Conversion rate2.9%

Without QLOA 1.8%With QLOA 2.9%

Guide visitors better.

Surface the products that fit the use, even when the request is phrased without technical vocabulary.

02 / 03 · Items per order2.1

Without QLOA 1.3With QLOA 2.1

Build useful sets.

Introduce the complementary accessories and gear suited to the activity.

03 / 03 · Automated technical questions61%

Without QLOA 0%With QLOA 61%

Make specs understandable.

Reduce hesitation between variants and models, without waiting for an advisor.

What the field expects

Your customers reveal how they really practice.

Their questions show emerging uses, poorly understood features and gaps in product content.

01 / 03

Measure what your conversations produce

Volumes, intents, outcomes: a clear summary of activity, every week.

02 / 03

Practices and levels

Beginners, returning athletes, occasional outings or intensive practice: spot the contexts expressed.

03 / 03

Decisive features

Weight, comfort, protection, compatibility: discover what keeps coming up in choices.

In the platform

Tools to equip every practice.

Beyond conversation, QLOA provides modules and tools already available in the platform.

01Qualification
A few questions about level and practice, then a product recommendation.
ScoreRouting
02Product comparator
Two items compared on the criteria that matter for the practice.
Synced catalog
03Stay kit
For a course or a trip: the right gear and quantities depending on the duration.
DurationParticipants
04Our stores
The nearest store, its hours and directions.
MapHours

Mastering AI

Powerful intelligence. Under your control.

QLOA draws on the features, practice guides and recommendations documented by your brand.

01Safety topic recognizedA glacier outing: the “Mountain safety” rule applies, high severity.
02Product identifiedThe Sentier shoes, in the cart: QLOA retrieves their intended use.
03Risky answer blockedThe answer “yes, that’ll do” is discarded. Instruction: never validate a risky activity.

Your sports advisorLive analysis

With these shoes, I can do the glacier without crampons, right?

I can’t sign off on a glacier outing. These shoes are designed for hiking, not mountaineering; they don’t accept crampons. A mountain advisor can point you to the right equipment.

Source: spec sheet · Sentier shoesHanded off to Hugo · mountain advice

04Based on your dataThe accuracy comes from the spec sheet validated by the brand.

05Your team takes overA specialist advisor receives the conversation and the customer’s project.

Integration and deployment

Live in a few weeks.

Your content, your journeys, your tools: together we define what needs to be connected and checked before going live.

Week 1 / 4Scoping

Goals, priority journeys and touchpoints to equip.

Week 1Scoping
Goals, priority journeys and touchpoints to equip.
Week 2Connecting the catalog and spec sheets
Connecting the catalog and spec sheets, security rules.
Week 3Customization and testing
Interface in your brand colors, tone, rule validation.
Week 4Go-live and follow-up
Rollout, conversation monitoring, first insights.

W1W2W3W4

Scoping
Connecting the catalog and spec sheets
Customization and testing
Go-live and follow-up

TodayLive

Let’s equip the right decisions

What if every practice found its best starting point?

Book a personalized demo See QLOA in action