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A light-toned clothing store

Fashion & accessories

Style attracts. The right advice makes them choose.

A silhouette to compose, a size to check, a piece for a special occasion… QLOA understands the expectations behind every search to make shopping more personal and decisions simpler.

CustomerI’m looking for an outfit for a wedding in June, elegant but not too dressy.

QLOAHere are three flowing outfits, elegant without being too dressy, for a June wedding.

The hesitations of online fashion

The desire is immediate. The choice rarely is.

In fashion, inspiration isn’t enough: cut, size, fabric and occasion all enter into the purchase decision.

01
Challenge 01

Finding your style.

Consumers start from a desire or an occasion, not always from a specific reference.

02
Challenge 02

Choosing the right size.

Guides, cuts and differences between models complicate choosing from a distance.

03
Challenge 03

Styling and caring.

Pairings, fabrics, washing and return conditions raise questions both before and after the purchase.

Shopping gets more personal
01 / 03 · Before purchase

Start from an occasion, not a filter.

A natural request becomes a starting point for discovering pieces that match a use and a style.

02 / 03 · At the moment of choice

Clarify size and fit.

QLOA draws on the guides and information available to explain how a model fits.

03 / 03 · Build the look

Complete a coherent look.

A piece they love becomes the starting point for an outfit suggestion, without pushing a purchase.

Customer

I want an outfit that’s comfortable for traveling, but chic enough to go to dinner when I arrive.

QLOA

A soft, wrinkle-free outfit that goes from the train to dinner. Here are three ideas.

  • Flowing jumpsuit
  • Wide-leg linen pants
  • Shirt dress
Customer

Do these pants run small? I can’t decide between two sizes.

QLOA

This model runs small: 68% of customers go up a size.

  • Size 38 · fitted
  • Size 40 · recommended
Customer

With this jacket, which pants and shoes would go well?

QLOA

With this jacket, straight pants and loafers extend the line.

  • Ecru straight pants
  • Leather loafers
  • Bucket bag
Shopping gets more personal
01 / 03 · Before purchase

Start from an occasion, not a filter.

A natural request becomes a starting point for discovering pieces that match a use and a style.

Customer

I want an outfit that’s comfortable for traveling, but chic enough to go to dinner when I arrive.

QLOA

A soft, wrinkle-free outfit that goes from the train to dinner. Here are three ideas.

  • Flowing jumpsuit
  • Wide-leg linen pants
  • Shirt dress
02 / 03 · At the moment of choice

Clarify size and fit.

QLOA draws on the guides and information available to explain how a model fits.

Customer

Do these pants run small? I can’t decide between two sizes.

QLOA

This model runs small: 68% of customers go up a size.

  • Size 38 · fitted
  • Size 40 · recommended
03 / 03 · Build the look

Complete a coherent look.

A piece they love becomes the starting point for an outfit suggestion, without pushing a purchase.

Customer

With this jacket, which pants and shoes would go well?

QLOA

With this jacket, straight pants and loafers extend the line.

  • Ecru straight pants
  • Leather loafers
  • Bucket bag
From advice to performance

Fewer doubts. More reasons to buy.

01 / 03 · Conversion rate3.1%
Without QLOA 1.9%With QLOA 3.1%

Support size hesitations.

Make fit information more accessible right where the doubt arises.

02 / 03 · Items per order2.2
Without QLOA 1.4With QLOA 2.2

Encourage complete looks.

Suggest pairings that make sense for the person and the occasion.

03 / 03 · Returns due to size19%
Without QLOA 31%With QLOA 19%

Limit size returns.

Size advice based on the guide and customer feedback, before adding to the cart.

The expectations behind the collections

Trends can be read in conversations too.

What your visitors ask reveals style intentions, misunderstandings about fit and opportunities to present your collections better.

01 / 03

Measure what your conversations produce

Volumes, intents, outcomes: a clear summary of activity, every week.

02 / 03

The occasions searched for

Weddings, work, travel, everyday: identify the shopping contexts mentioned most often.

03 / 03

Size hesitations

Spot the models and guides that prompt the most questions.

In the platform

Tools to choose the right size.

Beyond conversation, QLOA provides modules and tools already available in the platform.

  1. 01Product questions

    Size, cut, fabric: the answers on the product page, before adding to the cart.

    Product page
  2. 02Order actions

    Swap a size or correct an address right from the conversation.

    ExchangeAddress
  3. 03Our stores

    Try in store: nearest location, opening hours and directions.

    MapHours
  4. 04Review collection

    A rating offered at the end of the conversation, fed into the Reviews vertical.

    Customer reviews
Mastering AI

Powerful intelligence. Under your control.

QLOA draws on your product pages, size guides, fabric compositions and commercial policies to offer guidance consistent with your collection.

01Promise requestedA request for a size guarantee: the “Sizes” rule applies.
02Product identifiedThe Ligne pants viewed on the page: QLOA retrieves their size guide.
03Risky answer blockedThe answer “yes, take your usual size” is discarded. Instruction: rely on the guide.
Your style advisorLive analysis

I’m a 40 across the board. These pants will definitely fit me, do you guarantee it?

I can’t guarantee the fit without your measurements. According to the size guide, this style runs small: size 42 is often recommended. An advisor can check against your measurements if you’d like.

Source: size guide · Ligne pantsHanded off to Inès · customer service
04Based on your dataThe advice comes from the size guide and the measurements as worn, validated by the brand.
05Your team takes overAn advisor receives the conversation and the customer’s measurements.
Integration and deployment

Live in a few weeks.

Your content, your journeys, your tools: together we define what needs to be connected and checked before going live.

Week 1 / 4Scoping

Goals, priority journeys and touchpoints to equip.

  1. Week 1Scoping

    Goals, priority journeys and touchpoints to equip.

  2. Week 2Connecting the catalog and size guides

    Connecting the catalog and size guides, safety rules.

  3. Week 3Customization and testing

    Interface in your brand colors, tone, rule validation.

  4. Week 4Go-live and follow-up

    Rollout, conversation monitoring, first insights.

W1W2W3W4
  • Scoping
  • Connecting the catalog and size guides
  • Customization and testing
  • Go-live and follow-up
TodayLive
It’s your turn to create the experience

What if your collections could be discovered differently?