How a skincare brand turned its customers’ questions into personalized advice, right on its website.
Customers hesitated between products with similar promises. The same questions came back every day to customer support: skin type, routine, compatibility between two treatments.
Without advice at the right moment, some visitors left the site before choosing.
QLOA draws on the brand’s catalog and content to understand the need as freely expressed, then recommend the right treatments.
Within the conversation, the customer compares two products, reads the detailed cards and adds to cart without leaving the conversation.
Guided visitors convert more, and the team devotes itself to requests that need real expertise.
The conversations also reveal recurring expectations, useful for evolving the range and the product pages.
“Our customers find the right treatment in seconds, and the team focuses on what matters.”
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